Tips for Successful Online Video Marketing | SME Toolkit Nigeria Blog

Studies have indicated that online video marketing does indeed work, and this is one of the reasons why it is on the rise. Research shows that a video is fifty percent more likely to get a higher ranking than a traditional text page.

To, simply define it, online video marketing is the use of videos to market products and services on the internet. This form of marketing is ideal for various businesses today, mostly because making a video is fairly easy. In addition, online video marketing is relatively cheaper than other forms of online marketing.

Below are a few tips that will aid you in making your online video marketing campaign a success. For your video to get the required views, you should try to follow these tips.

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1. Use a well optimized title:? As is the case with anything else, the title is extremely vital. A good title should be one that grabs both the attention of the readers as well as search engines. Your title should have all the appropriate keywords, which are likely to show up in search engines. Note that a title without keywords will likely not show up in search engines and your video will not be viewed by the target audience.

2. Provide good content:? Making a video does not mean that you don?t have to think hard about your content. You, still need to think about your target audience and what you wish to teach them. A great video is not only entertaining, but educational, as well. Therefore, your video should not just be images only, but it should contain compelling content as well.

3. Do not make a long video: You need to recognize that people on the internet usually do not have the time or patience. Therefore, your video needs to be long enough to teach, and short enough to grab the attention of your viewers. In most cases, viewers will not finish a long video.

4. The video should include your URL:? The main reasons for making a video is to market whatever it is you are offering. Therefore, the video should contain information as to how viewers can get in touch. You can add the URL in the form of a text box in the video. This is a magnificent way to get exposure and viewers will not be left wondering about how to contact you.

5. Use Contact Information: Don?t forget to add your contact information as well.

6. Finally, add HTML: ?This is especially significant if you are posting a video on YouTube. YouTube usually requires you to make available a short description of the video. The description should contain a html.

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In a nutshell, online video marketing is a decent way to get the word out about your products or services.

Nevertheless, you need to, fully utilize online video marketing for it to be operative. In other words, you should maximize every video you create, as opposed to simply making it and posting it online.

Now, it?s your turn??? Did I leave out any video marketing tips? Feel free to use the comment box.

Creative Commons Image courtesy of?authorityseo

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Source: http://nigeria.smetoolkit.org/blog/nigeria/2012/09/online-video-marketing/

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